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We do things differently.
We have experts in ALL fields of not-for-profit & small business working together to help your organization grow.


Experience. Teamwork. Knowledge.

New Resource Group is different from other consulting firms. We don’t JUST have staff who are experts in ONE part of your business — like operations. We have staff that are experts in EVERY part of not for profit organizations and small businesses. These experts are put together into a team based on your needs. Whether it is web design, accounting services, graphic art, human resources, fundraising, board development, management, training, or any of the dozens of skills we have, we can help you.

We’d love to know how we can help you today, so give us a call at (317) 214-9117 and let’s get started.

The New Resource Group Team

PS — Not sure where to start? Consider our 25-point NRG Business Review. This is an extensive review of your organization which includes interviews with key personnel, site visits and a thorough review of your operations. Whether you are a small business or a not for profit organization, when we are finished, your organization will have an accurate sense of what it needs to focus on.



Who We Are
Contact Us

The partners at New Resource Group offer a unique way of serving organizations. First, we listen — CAREFULLY — to everything you say, and ALL of your responses to our questions, as there will be a lot of them. We want to understand the goals and dreams of your organization or company.


Then we apply our team resources towards developing a comprehensive plan to achieve these goals. We have decades of experience in working with small businesses and not-for-profits. Part of what makes us unique is that this experience is spread across every possible spectrum — marketing, training, systems creation, graphic design, fundraising, board development, human resources, legal assistance, accounting, social networking, etc. We have skilled and experienced partners who focus their own expertise on your organization, working together towards integrating this expertise into a comprehensive plan.


Lastly, our focus is on building small businesses and not-for-profit organizations. We are a not-for-profit organization ourselves, and as such, are dedicated to helping you — not making a profit for others.


Give us a call or drop us an e-mail. We would be happy to talk — and listen — to you about your organization or company, and how we can help you.


Jeff Newnam
Founding Partner, New Resource Group



The Team

Jeff Newnam, Founding Partner

Jeff Newnam, Founding Partner

Jeff Newnam’s professional career has involved leadership in both the for profit and not for profit worlds. He began in the for profit sector, pursuing a successful career that led to him being Director of Operations for a $15M company that employed well over 300 people and included a full service advertising agency which he founded and directed.


Mr. Newnam’s strong passion for philanthropy led him to the not for profit world. For over ten years as Executive Director of two different YMCAs, he led annual campaigns in excess of $90,000, multimillion dollar capital campaigns, and special events with over 10,000 spectators.


Mr. Newnam has been a mentor and consultant for a wide variety of organizatons. His areas of expertise include feasibility studies, fundraising, donor cultivation, strategic planning, Board Development, operations analysis, marketing, systems creation and management. He is currently working on a book outlining the traits of successful companies that rely on minimum wage employees as their primary customer contact points.

Maura G. Robinson, Senior Partner

Maura G. Robinson, Senior Partner

Maura Robinson specializes in multicultural and organizational development skills, facilitation, mediation, team building, and general training. She has a Master’s Degree in Public Administration and is an adjunct faculty at the Law, Politics and Society Department at the University of Evansville (IN), where she has been teaching since 1994.


Mrs. Robinson has worked with dozens of organizations including Dodson, Shively and Associates; North Manchester Diversity Center; Evansville School Corporation; the Evansville Human Rights Commission; Indiana University; the Washington School Corporation; and many more. She is fluent in Spanish and English. Mrs. Robinson serves on numerous Board and committees including the Juan Diego Latino Center Board of Directors; the United Way Board of Directors; the MBE/WBE Utilization Review Board for the City of Evansville and is an overseer for Saint Meinrad Board of Directors.

Malinda J. Lowder, Senior Partner

Malinda J. Lowder, Senior Partner

Malinda J. Lowder has been a graphic designer for more than 15 years. She has expertise in designing ads, signs, invitations, annual reports, brochures, logos, billboards, catalogs, website graphics and invitations. Malinda has done work for such organizations as the Riley Hospital Foundation, Big Brothers Big Sisters, Perfect Impressions Printing, IACED, Center for Leadership Development, Galyan’s Trading Company, United Way of Central Indiana, Camptown and more.


She has won multiple design awards including: INCAS - Indianapolis Newspapers Creative Advertising Showcase award for Newspaper ad design, Indiana Association of Business Communicators Excellence in Performance in Communication Award, Peer Recognition Award, United Way of America National Communications Contest, Indiana Association of United Ways GEM Contest, and the Heart and Soul Award. Most recently, she won a Platinum and a Gold award in the 2009 Hermes Creative Awards competition.

Jennifer Mahoney, Senior Partner

Jennifer Mahoney, Senior Partner

Jennifer Mahoney has over 15 years of extensive public relations experience working with nonprofit organizations including the American Heart Association, Carmel Clay Public Library and Mental Health America of Greater Indianapolis. She also worked for Borshoff, an Indianapolis-based full-service public relations firm. Mrs. Mahoney's specialties include writing and editing for both print and electronic publications, media relations, spokesperson training, and strategic public relations planning.


Mrs. Mahoney has a bachelor's degree in English and is an adjunct faculty at Ivy Tech Community College where she teaches writing and reading. She currently serves as the President of the Hoosier Chapter of the Public Relations Society of America. In 2001, she earned the Accreditation in Public Relations (APR) credential, which measures a public relations practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.

Cassandra E. Faurote, SPHR, CCP, Senior Partner

Cassandra E. Faurote, SPHR, CCP,
Senior Partner

Cassandra Faurote has over 20 years of human resources experience. She spent eleven years as a generalist and nine years specializing in compensation and benefits. Cassandra has been consulting for over five years.


Cassandra has had responsibility for all function within human resources. She has started human resource operations and held top human resource positions in both small and large organizations. She has worked for organizations including Indiana Corporate Federal Credit Union, Peoples Bank & Trust, Roche Diagnostics and American United Life Insurance Company. Cassandra has worked and consulted in nine different industries.


Born in Dayton, Ohio, Cassandra has a bachelor’s degree in business management from Indiana Wesleyan University. She holds two certifications: Senior Professional in Human Resources (SPHR) and Certified Compensation Professional (CCP).


Professional affiliations include being a member of the Society for Human Resources Management, World at Work, Compensation and Benefits Professionals of Indiana, and Indy SHRM.

Josh Humble, Senior Partner

Josh Humble, Senior Partner

Josh Humble is a web developer and print designer focused on excellent user interface, best practices, clean design and accessibility. He’s provided SEO-friendly, standards-based web development for corporate and freelance clients for the past eight years.


In addition, Josh is a commercial photographer and imaging artist with over 13 years experience in editorial, reportage, headshots, product and architectural photography. He also specializes in photo restoration and retouching. Josh has worked with several South Florida publications, as well as clientele within the South Florida and Indianapolis markets.


While Josh keeps versatile, he’s keen on minimalist design, excellent writing and copy editing.

What We Do
Contact Us

One of the principal ways New Resource Group is different from any other consulting firm is the breadth of our services. Whether your organization needs web design, accounting services, graphic art, human resources, fundraising, board development, management, training, or any of the dozens of skills we have, we can help you. When you call us, your organization will be assigned to one of our senior partners. This partner will coordinate the rest of the New Resource Team that will work with you based on your needs. And because of the relationship that exists with your senior partner, it is easy to bring other New Resource Group skills to bear whenever you need them. The bottom line is whatever your organization needs and whenever you need it, New Resource Group is there to help.





Our Services

Marketing

As a small business or not-for-profit organization, you have limited resources. Because of that, your marketing efforts need to be focused, clear and specific. New Resource Group has extensive experience providing strategic and creative advertising services that generate awareness, educate the public and create demand. Our team of experts work together to create a holistic, cost effective marketing plan that gets results.


Our strategic and creative marketing services include


  • Strategic Marketing Plan development
  • Graphic Design and Copywriting
  • Media Planning and Buying
  • Online Advertising
  • Print Advertising
  • Outdoor Advertising
  • Broadcast Advertising (Radio and TV)
  • Social Networking
  • Logo Development
  • Brand Evaluation and Research
  • Web Page Development

We offer a free evaluation of your organization’s marketing/advertising/branding plan. This is a detailed, 15-point checklist that outlines strengths and weaknesses. Give us a call so we can begin to help your organization to maximize its marketing dollars!


Case Studies Coming Soon.

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Fundraising

According to the Center on Philanthropy at Indiana University, fundraisers are more pessimistic about the current giving environment than they had been since the center began conducting the survey in 1998. In this environment, it is critical that fundraisers do an even better job of stating their case and cultivating donors. We will help you focus and sharpen your message to potential donors, work on innovative methods for reaching these potential donors, and then move donors closer to your organization. The professionals at New Resource Group are experts in every kind of fundraising — special events, annual campaigns, capital campaigns, grants, etc.


Annual Campaigns

How do you get volunteers to enthusiastically help your organization with one of the most effective types of fundraising — Annual Campaigns? We have run dozens of annual campaigns, and will guide you through every step including creating all the forms/paperwork, recruiting volunteers, training volunteers, selecting the best prospects, and cultivating donors to maximize retention.


Special Events

The staff at New Resource Group have written manuals on a wide number of special events, including Annual Dinners, Golf Tournaments, 3-on-3 Basketball Tournaments, Duck Races — and many more. We organize everything so your volunteers can focus on the tasks they are performing the day of the event. We are also very familiar with state gaming laws and will handle that paperwork. As long as the timing or event does not conflict with a current or past client, we can help you maximize the profitability and exposure of your special event!


Grants

There is money out there in grants for most not-for-profits — you just need to know where to look and how to position your organization in the grant application so that you will be seen as the answer to the grant need. At New Resource Group, we can help with both parts of this equation. Let our expert Grant Division talk to you about our experience, and how we can help you find the funds to fulfill your mission!


Case Studies Coming Soon.

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Accounting

Many accounting firms have the ability to correctly file tax returns, do payroll, and set up software to generate monthly P&L statements. We can too. What makes our accounting expertise different is our ability to not only do the “normal” accounting work, but also identify key numbers and link these numbers with effective marketing and operations plans. As with every other part of New Resource Group, our accounting people work as a part of the rest of the New Resource Team. They will highlight key numbers, and then our operations and marketing team members will determine how to react to these numbers. Everything is done holistically!


Case Studies Coming Soon.

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Strategic Planning

Does your organization have a strong sense of where it is going? Where it will be five years from now? What the short, middle and long term goals are? Is this vision clearly understood by the key volunteers, and can they articulate it to others? Having a vision for where your organization is going — whether it is a small business or a not for profit — is critical to success. New Resource Group will work with your staff, your volunteers, and your stakeholders to develop this vision, and take steps to insure this is not on a shelf somewhere gathering dust — it is a living, changing tool with benchmarks to guide the organization.


Case Studies Coming Soon.

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Board Development

For a not for profit organization, one of the principal keys to success is your Board of Director's. The Board is vital in fundraising, supervising key staff, and establishing vision. New Resource Group staff members have served as Executive Director's and Board members of not for profit organizations. We understand the role of the Board from both sides, and can help you build your Board — and your committees. Give us a call so we can talk about our expertise, and how it can help your organization.


Case Studies Coming Soon.

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Human Resources

Hiring and managing your most valuable asset — your staff — can be a tricky and difficult process. How do you critique or discipline an employee, yet still retain his/her hunger to do a great job for your organization? How do you build staff morale if it is flagging? When should you do reviews, and what are the best ways to do them? At New Resource Group, our staff has been in all levels of management for decades. We have managed organizations as small as two and as large as 400. We can help you set up the systems to allow your organization to grow!


Case Studies Coming Soon.

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Web Development

Exposure, marketing, symmetry — some of the elements needed to create an effective website for today's demanding world and weakened economy. Everything from your site’s lines, imagery, branding and copy, to the search ranking, visibility and code structure of your site, we're here to make sure these elements fall into place.


New Resource Group has the capability of delivering the website you need at a competitive price within your deadline, from start to finish. Review our case studies, and request a quote to get started today.


Case Studies Coming Soon.

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Graphic Design

Every business needs to create and maintain a brand image in the modern marketplace. Your visual communications are the key that unlocks the brand marketing door. Let us design and create beautiful and functional brochures, newsletters, logos, annual reports, direct mail, invitations, business cards, letterhead and MORE to promote your company or event! Our experienced and award winning graphic design staff will create materials to meet your goals.


Samples of our work are on this web page. Look at the work we have done, and contact us for a free evaluation of your graphic design needs. We will be happy to help you!


Case Studies Coming Soon.

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Photography

As with the rest of your image, your corporate photography needs to represent YOU at your best. Poor photography will degrade any website, brochure or business card and will not provide the professionalism you need to drive your business forward.


While stock photography will work for some purposes, there are many scenarios — such as your headshot, interiors of your office and photographs of your latest product — that MUST be unique. In addition, we also provide digital imaging, photo retouching and restoration. Have a look at our samples (coming soon) and let us know how we can help you with your corporate image.

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Public Relations/Communications

Many organizations struggle with visibility, which creates a fundamental problem. If people aren't aware your organization exists, how will they know to donate or attend a program or event?


New Resource Group can help increase awareness of your organization through creating a public relations plan specifically designed for your organization. The plan includes detecting core problems, setting objectives, identifying audiences, developing key messages, establishing communications and media tactics, and creating a schedule for implementing the plan. Some tactics that might be used are establishing an e-newsletter, writing an agency brochure or program flyer, and working with the media to tell your story. We also provide spokesperson training so you can be prepared when the media comes knocking.

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